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Strategic Management：Creating Competitive Advantages(6版)物超所值

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　　Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

　　1.New Learning from Mistakes ' All of the 12 opening Learning from Mistakes are totally new for this edition. Unique to this text, these vignettes are all examples of what can go wrong, and they serve as an excellent vehicle for clarifying and reinforcing strategy concepts. After all, what can be learned if one simply admires perfection!

　　2.New Strategy Spotlights (sidebar examples) ' more than 50% of all Strategy Spotlight examples are brand new, and many others have been thoroughly updated. With 103 Spotlights' this text provides by far the most sidebar examples in the strategy market. We are still able to conserve space because we focus on bringing the most important strategy concepts to life in a concise and highly readable manner. We work hard to eliminate unnecessary detail that detracts from the main point we are trying to make.

　　3.New increased focus on ethics, environmental sustainability, and crowdsourcing ' Delivered via Strategy Spotlights, Strategic Management now emphasizes these issues that are critical in today's leading-edge organizations more clearly. 10 'Spotlights' on ethics include such issues as the role of nongovernmental organizations (NGOs) as an important stakeholder group (Ch. 1) and why Warren Buffet felt that his purchase of Berkshire Hathaway was a ＄200 billion blunder (Ch. 6). Also included are 10 'Spotlights' on environmental sustainability, such as Timberland's detoxification initiative as a means to create an efficient supply chain (Ch. 3) and why Shell's innovative gasoline product worked in Thailand'but failed miserably in Holland (Ch. 7). Finally, there are 8 'Spotlights' on crowdsourcing. These include topics such as how Goldcorp used crowdsourcing to strike gold (literally!) (Ch. 1) and how IBM's 'Innovation Jam' helped it create new products and services (Ch. 12).