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超值推薦-Economics of Leisure and Tourism, 2/e
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內容簡介 Organizations and markets in leisure and tourism - Leisure and tourism organizations; The market for leisure and tourism products; Demand: choice, elasticity and forecasting; Supply and costs; Pricing and marketing strategy in the real world; market intervention; Leisure and tourism organizations and the external environment - The competitive environment; The economic environment; The political and sociocultural environment; The technological environment and opportunities and threats analysis; Investing in leisure and tourism - Investment appraisal in the private sector; Investment and the public sector; Leisure and tourism impacts on the national economy - Leisure and tourism: income, employment and inflation; Leisure and tourism and economic growth; International aspects of leisure and tourism - Leisure and tourism: the balance of payments and exchange rates; Multinational enterprises; Leisure and tourism and environmental issues - Environmental impacts of leisure and tourism; Sustainability and 'green' leisure and tourism; Integrated case studies.
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