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好書推薦-Hotel Sales and Operations
網友評鑑4顆星
我朋友前幾天買了 覺得很滿意喔
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內容簡介 This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book outlines the important information and strategies students need to succeed in hotel sales and operations.
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