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E-Marketing 6/e福利品出清

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　　1.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

　　2.Making the connection between tradition and today: Marketing Concept Grounding. The material in this text is structured around a principle of marketing framework. This framework allows students see how the Internet has changed the structure or practices of traditional marketing concepts, while still focusing on e-marketing strategy.

　　3.NEW! Seeing the concepts in action: Three New Chapter-Opening Success Stories. This text includes a company success story at the start of each chapter—three of which are new to this edition—so students can see how the concepts apply and thrive in the real world.

　　4.NEW! Starting the social media discussion: Engaging Customers with Social Media. Social media is a huge part of today’s e-marketing strategies. This edition includes a new chapter (Chapter 13) that discusses how to get customers engaged with social media, and many new perspectives on social media are woven throughout the remainder of the text.

　　5.Updated. Staying current: What’s Revolutionizing E-Marketing Today. The Internet continues to rapidly evolve everyday. In order to help students learn the latest e-marketing techniques and strategies, this edition has been thoroughly updated with new and current material

作者簡介

Judy Strauss
　　現職：University of Nevada at Reno

Raymond Frost
　　現職：Ohio University