close

Mass Communication Theory: Foundations, Ferment, and Future 5/e

Mass Communication Theory: Foundations, Ferment, and Future 5/e限量出售

Mass Communication Theory: Foundations, Ferment, and Future 5/e網友評鑑4顆星

介紹給大家一本好書

博客來專業及教科書及政府出版品-管理類分類熱銷好書

  • 定價:1020
  • 優惠價:95969

  • Mass Communication Theory: Foundations, Ferment, and Future 5/e

    想看更多[Mass Communication Theory: Foundations, Ferment, and Future 5/e]的詳細說明嗎
    點圖即可看詳細介紹

    內容簡介

    MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.


    ...繼續閱讀



    , , , ,
    arrow
    arrow
      全站熱搜
      創作者介紹
      創作者 specializ 的頭像
      specializ

      博客來-books網路書店-專業.教科書.政府出版品

      specializ 發表在 痞客邦 留言(0) 人氣()