Strategic Management: Building and Sustaining Competitive Advantage< 4 版>福利品出清
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內容簡介
●Description
STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
●New Features
1.Focus on Strategic Competencies: The competencies are vision, distinctive value creation, planning & administration, global outlook, balancing stakeholder needs, and leveraging new sources of technology/innovation.
2..Strategic Competency in Action: Over 40 entirely new short, “strategic competency in action” inserts highlight how a particular firm formulates and implements an approach to a given competency.
3..Coverage of China: Explores the impact of China on the world scene, particularly on supply and demand conditions for “old economy” industries, as well as its emerging capabilities in high-technology fields.
4..Chapter: A new chapter on corporate governance and the different mechanisms that are in place to examine how firms are responding to this permanent change on the legal/stakeholder landscape.
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