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　　The objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.

　　In preparing the Eighth Edition of Retailing Management, Levy and Weitz have revised the textbook to address five important developments in retailing:

　　1.The increasing role of the Internet in retailing
　　2.New ways to communicate with customers
　　3.The greater emphasis on social responsibility by retailers
　　4.The use of technology and analytical methods for decision-making
　　5.Globalization of the retail industry

作者簡介

Michael Levy
　　現職：Babson College

Barton A Weitz
　　現職：University of Florida, Gainesville