博客來-books網路書店-專業.教科書.政府出版品

經典款式Theory of Strategic Management with Cases /10/E

博客來專業及教科書及政府出版品-管理類分類優質推薦

　　1.Opening Cases begin each chapter and build the foundation for student comprehension in each chapter.

　　2."Focus on Dell" feature puts the spotlight on Dell''s strategic operations throughout every chapter.

　　3."Strategy in Action" features highlight key organizations implementing chapter-specific strategic management processes.

　　4.Ethical dilemma exercises end each chapter and provide a comprehensive look at the chapter concepts and ask students to consider ethical ramifications of management decisions.

　　5.Closing Cases end each chapter and provide in-class discussion opportunities.
The end-of-text cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.

　　6.A new focus on technology with the Strategy Sign-On end-of-chapter feature allows students to complete research projects and maintain a Strategic Management portfolio.

作者簡介

Charles W. L. Hill

　　現職：Universtiy of Washington

Ggareth R. Jones

　　現職：Texas A & M Universtiy