close

Consumer Behavior 10/e

Consumer Behavior 10/e如何購買?

Consumer Behavior 10/e網友評鑑4顆星

介紹給大家一本好書

博客來專業及教科書及政府出版品-管理類分類網友推薦

  • 定價:1320
  • 優惠價:951254

  • Consumer Behavior 10/e

    在網路上爬文好久 終於找到[Consumer Behavior 10/e]的詳細介紹
    點圖即可看詳細介紹

    內容簡介

      1.For undergraduate and MBA courses in consumer behavior.
      Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

      2.Wheel of Consumer Behavior
      This text goes well beyond the act of buying—having and being are just as important, if not more so. Consumer behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and each other. Solomon has developed the Wheel of Consumer Behavior to underscore the complex—and often inseparable—interrelationships between the individual consumer and his or her social realities.

      3.Digital Consumer Behavior: A Virtual Community
      As more of us go online everyday, there is no doubt the world is changing—and consumer behavior is evolving faster than you can say “World Wide Web.” This text continues to highlight and celebrate the brave new world of digital consumer behavior.

      4.The Good, The Bad, and the Ugly
      To illustrate various examples of consumer behavior, marketing pitfalls and success stories, and past research, various features have been added to this edition, including:

      .Marketing Opportunity Boxes – Each chapter highlights the fascinating ways that marketing practitioners translate wisdom they glean from consumer research into actual business activities.

      .Marketing Pitfalls – These boxes help students explore marketing mistakes and ethically suspect activities.

    作者簡介

    Michael Solomon-Saint

      現職:Joseph’s University and The University of Manchester


    ...繼續閱讀



    , , , ,
    arrow
    arrow
      全站熱搜
      創作者介紹
      創作者 specializ 的頭像
      specializ

      博客來-books網路書店-專業.教科書.政府出版品

      specializ 發表在 痞客邦 留言(0) 人氣()