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Operations Management(11版)限量搶購

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　　1.New Chapter: Sustainability in the Supply Chain. This new chapter (Supplement 5) focuses on the central OM issue of sustainability and corporate social responsibility. The authors introduce the 3R’s of sustainability and mathematical models for revenue “design for disassembly” and life-cycle costing. There are also two video case studies: “Building Sustainability at the Orlando Magic’s Amway Center” and “Green Manufacturing and Sustainability at Frito-Lay.” Sustainability has also been integrated throughout the text where appropriate.

　　2.Significant Revision of Chapter 11 — Supply Chain Management. This chapter, the heart of the supply chain coverage, provides an added emphasis on the topic, with new examples, graphs, tables, and problems. The chapter has sections that: (1) deal with the impact of corporate strategy on supply chain decisions; (2) relate supply chain strategy to sales strategy; (3) supply chain risks; (4) supplier evaluation and contracts;(5) distribution management; (6) sustainability in supply chains; and (7) the SCOR model. We believe that this new organization will appeal to students and instructors with its flow and clarity.

　　3.New Chapter Supply Chain Analytics. This new chapter (Supplement 11), written by professor Chuck Munson of Washington State University, also expands the supply chain coverage by addressing four analytic approaches to evaluating supply chains: (1) disaster risk modeling; (2) managing the bullwhip effect; (3) supplier selection analysis; and (4) transportation mode analysis. The topic of outsourcing (which was the basis of Supplement 11 in the prior edition) has been moved to Chapter 2, Operations Strategy in a Global Environment. This is the first text to include a chapter on this important analytic material.

作者簡介

Jay Heizer

　　現職：Texas Lutheran University

Barry Render

　　現職：Graduate School of Business, Rollins College