博客來-books網路書店-專業.教科書.政府出版品

Management：Leading and Collaborating in a Competitive World (第十版)破盤出清

博客來專業及教科書及政府出版品-管理類分類促銷商品

　　Bateman and Snell's Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

　　Bateman/Snell' results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation, service and sustainability. These six performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization.

　　Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the "bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

　　【NEW TO THIS EDITION】
　　1. All chapters have been thoroughly updated – This text remains on the cutting edge of topical coverage, as updated via both current business examples and recent management research. New and updated materials include graphics and tables that have been updated for currency, as well as updated examples that draw upon the most recent news.

　　2. NEW Management Connection Chapter Openers feature companies that are not only current, but relevant to students today. Students will read about companies such as Pandora, Apple, IKEA and Pixar and apply their stories to concepts found within the chapter.

　　3. Bottom Line icons throughout text remind students of the 6 types of performance--cost, quality, speed, innovation, service and sustainability – and how they impact the bottom line of an organization.

作者簡介

Thomas S. Bateman

　　現職：University Of Virginia

Scott A. Snell

　　現職：University of Virginia