博客來-books網路書店-專業.教科書.政府出版品

超值推薦-Marketing Management: An Asian Perspective(6版)

博客來專業及教科書及政府出版品-管理類分類站長推薦

　　Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.

　　1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.

　　2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.

　　3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn interactively, engaging and coaching them to becoming better marketers.

作者簡介

Philip Kotler

　　現職：Northwestern University

Kevin Lane Keller

　　現職：Darthmouth College

Ang Swee Hoon

　　現職：National University of Singapore

Leong Siew Meng

　　現職：National University of Singapore

Tan Chin Tiong

　　現職：Singapore Management University