網友評鑑5顆星透過網友的介紹 終於讓我找到這個產品了博客來專業及教科書及政府出版品-管理類分類優質好書
定價：
1260元
優惠價：
95折
1197元
你想了解更多有關[Marketing(17版)]的相關資料嗎
點圖即可看詳細介紹內容簡介 Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an updated chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
作者簡介William M. Pride 現職：Texas A&M University
O.C. Ferrell 現職：University of New Mexico
G. Tomas M. Hult 現職：Michigan State University
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網友評鑑5顆星這麼棒的好書 一定要介紹給大家
博客來專業及教科書及政府出版品-管理類分類熱銷好書
定價：
1280元
優惠價：
95折
1216元
如果您還想深入了解Basic Marketing：A Marketing Strategy Planning Approach(19版)
點圖即可看詳細介紹內容簡介 Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus.
The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent 'best practices,' and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
作者簡介William D. Perreault, Jr. 現職：University of Norht Carolina
Joseph P. Cannon 現職：Colorado State University
E. Jerome McCarthy 現職：Michigan State University
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網友評鑑4.5顆星這是網路上最便宜的 在此介紹給您
博客來專業及教科書及政府出版品-管理類分類限量出清
定價：
550元
優惠價：
95折
523元
想了解更多[管理學：內化與實踐]的內容嗎
點圖即可看詳細介紹內容簡介本書特色 本書為讀者建構豐富、有趣的管理學習之旅，書中結構皆經過精心設計，以期讀者能內化管理知識，並實踐管理應用。特色如下：
．經典與創新的管理議題
本書除收納經典的管理理論，也融入最新的管理議題，如變動環境下的管理工作、追求創意∕創新∕創業精神的組織、軟性領導等，使讀者掌握最具趨勢性的管理脈動。
．條理與實用的學習架構
各章以全球熱門的管理案例引出主題，進而描繪各章理論架構圖，使讀者快速縱覽全章內容與各節的關連。內文佐以「全球亮點」、「台灣之光」短文，以該章理論觀點，分別引述近三年來全球值得學習、台灣值得驕傲的案例。
．趣味與雋永的管理常識
本書安排「管理大師速寫」專欄，素描數位管理大師小傳；「杜拉克怎麼說」專欄，回味「當代最不朽的管理思想大師」曾提出的寶貴見解，雖然現今管理上各種流行議題此起彼落，他所提出的管理概念仍歷久彌新，像金科玉律一般正確。
作者簡介方至民 學歷：美國馬里蘭大學策略管理博士（1995）
現職：中山大學企業管理系所副教授
經濟部小巨人獎計畫主持人
經濟部業界科技專案
法人科技專案評審委員
經歷：中山大學EMBA中心執行長（2003.7-2007.1 、2012.2-2013.7）
中國生產力中心業務、訓練發展、研究發展等部門主管
擔任多家台灣與外商中大型公司、財團法人之策略顧問
研究領域：企業經營策略、企業政策、國際企業管理、國際策略管理
李世珍 學歷：中山大學企業管理博士
現職：財團法人商業發展研究院商業人才發展研究所副所長
經歷：國際系統動力學研討會論文審查委員
國立高雄應用科技大學資訊管理學系兼任助理教授
國立中山大學企業管理學系兼任講師
研究領域：組織學習、服務業管理、流通管理
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網友評鑑4.5顆星買過的朋友都說物超所值
博客來專業及教科書及政府出版品-管理類分類超值推薦
定價：
1420元
優惠價：
95折
1349元
想看更多有關[Project Management：A Systems Approach to Planning, Scheduling, and Controlling (Original)(第11版)]的閱讀心得嗎?
點圖即可看詳細介紹內容簡介 This Eleventh Edition of the bestselling "bible" of project management maintains the streamlined approach of the prior editions and moves the content even closer to PMI's Project Management Body of Knowledge (PMBOK). New content has been added to this edition on measuring project management ROI, value to the organization and to customers, and much more. The capstone "super" case on the "Iridium Project" has been maintained, covering all aspects of project management. Increased use of sidebars throughout the book helps further align it with the PMBOK and the Project Management Professional (PMP) Certification Exam.
This new edition features significant expansion, including more than three dozen entirely new sections and updates on process supporting; types of project closure; project sponsorship; and culture, teamwork, and trust. This comprehensive guide to the principles and practices of project management:
1.Offers new sections on added value, business intelligence, project governance, and much more
2.Provides twenty-five case studies covering a variety of industries, almost all of which are real-world situations drawn from the author's practice
3.Includes 400 discussion questions and more than 125 multiple-choice questions
4.Serves as an excellent study guide for the PMP Certification Exam
作者簡介Harold R. Kerzner 現職：Senior Executive Director for Project Management at the International Institute of Learning,
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網友評鑑4顆星介紹給大家一本好書
博客來專業及教科書及政府出版品-管理類分類優質好書
定價：
600元
優惠價：
9折
540元本商品單次購買10本85折
510元
想知道博客來網路書店如何介紹[知識管理：價值創新與開放分享(三版一刷)]嗎
點圖即可看詳細介紹內容簡介本書特色 ＊ 本書與坊間知識管理書籍最大不同處，在於本書有完整且豐富的知識管理導入架構、步驟與方法。
＊ 本書綜合新經濟、知識經濟、即時經濟、組織學習、協同創新、社交網絡、雲端雲算等趨勢，提供全面的知識管理思維。
＊ 本書共分十六單元，每個單元內容，適合大專院校每週授課三小時來探討與學習。
＊ 內容主要重點為：知識經濟與知識管理、知識管理推動架構、知識地圖建立方法、學習型組織與創新文化、從Web 2.0、社交網絡到雲端知識庫。
＊ 書中列舉多家國內企業的知識管理導入實務案例分享。
＊ 各單元前後均附相關案例文章導讀，單元末並附重點回顧與課後問題。
＊ 隨書提供叡揚資訊公司的雲端報告管理服務系統免費試用版網址，讓讀者立即上網體驗雲端知識管理。
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網友評鑑4顆星點擊圖片 即可前往購買
博客來專業及教科書及政府出版品-管理類分類限量出清
定價：
980元
優惠價：
95折
931元
想知道博客來網路書店如何介紹[Business Analysis and Valuation:Using Financial Statements(Text Only) 5/E]嗎
點圖即可看詳細介紹內容簡介 1.New Harvard Business School Cases: Many cases in the Fifth Edition are new, such as Vizio, Inc., Oddo Securities, This Risk-Reward Framework at Morgan Stanley Research, and Sidoti & Company. Cases are supported by textual material that explains the techniques to be used, the theory and evidence behind them, and the detailed institutional context in which the practical applications are conducted to assure that students develop strong practical skills using real world applications.
2.Updated Examples. Both the smaller, in-chapter examples and the larger, multi-chapter example using new companies TJX and Nordstrom have been revised and updated for currency so students have the latest information to support concepts in the text.
3.New Multi-Chapter Example Companies. For the fifth edition, the multi-chapter example uses TJX and Nordstrom, and is more fully integrated and developed to illustrate the business analysis and valuation process to include accounting adjustments.
4.New Coverage of both Unadjusted and Adjusted Financial Statements for Analysis. For the fifth edition, new companies TJX and Nordstrom illustrate ratio analysis in Chapter 5 using both unadjusted and adjusted financial statements.
5.Revised and Updated IFRS Coverage. The discussion of US GAAP / IFRS convergence, discussion and examples on comparing IFRS/US GAAP companies, and brief discussion on remaining differences between IFRS and US GAAP have been updated for currency.
6.Expanded Discussion of Fair Value with New Case. A new case on the subprime crisis and fair value accounting highlights the updated coverage of fair value in 5e.
7.New Online Version of BAV Software. This financial statement analysis and valuation tool has a new, online interface and features, making data imports easier and analysis clearer and more graphical.
作者簡介Krishna G. Palepu 現職：Harvard University
Paul M. Healy 現職：Harvard University
Victor L Bernard 現職：University of Michigan
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網友評鑑4顆星站長最近閱讀過 感覺很實用 在此推薦給您
博客來專業及教科書及政府出版品-管理類分類超值推薦
定價：
400元
優惠價：
95折
380元
博客來網路書店也有推薦[健康產業行銷與溝通]喔!
點圖即可看詳細介紹內容簡介 健康服務業面對人口高齡化的趨勢、醫療知識與技術不斷推陳出新，身負了解民眾的健康需求，並傳達民眾正確健康觀念之責。因此健康產業之「行銷與溝通」兼含獲利與社會責任雙重目的，其內涵與一般商業行銷大異其趣，但其必要性乃屬時勢所趨。
本書作者來自產官學界名家，無論課堂授課或實務操作皆具有極豐富的經驗。本書具系統性結構，以大量案例勾勒健康產業的面貌，並剖析其行銷策略與溝通技巧，除了基本原則，更不乏趨勢的引導。
無論醫管、公衛等科系學生，或從事健康產業相關人員都值得一讀！
作者簡介王宗曦 現職：
衛生署醫事處副處長
國立陽明大學兼任助理教授
學歷：
台大職業醫學暨工業衛生博士
美國加州大學舊金山醫學院訪問學者
台大醫療機構管理碩士
吳宜蓁 現職：輔仁大學大眾傳播研究所教授兼傳播學院院長
學歷：
美國南伊利諾大學新聞博士
美國聖地牙哥州立大學訪問學者
政大新聞研究所碩士
張美慧 現職：
實踐大學副教授
戰國策集團總顧問
學歷：
文化大學政治傳播博士
中山大學中山所碩士
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網友評鑑4顆星買過的朋友都說物超所值
博客來專業及教科書及政府出版品-管理類分類網友最愛書籍
定價：
980元
優惠價：
95折
931元
你想了解更多有關[Marketing Strategy: A Decision Focused Approach(8版)]的相關資料嗎
點圖即可看詳細介紹內容簡介 Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
作者簡介Orville C Walker 現職：University of Minnesota
John Mullins 現職：London Business School
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網友評鑑4.5顆星還在猶豫要不要買嗎?再不買就來不及了
博客來專業及教科書及政府出版品-管理類分類網友推薦定價：
1240元
優惠價：
95折
1178元
如果您還想深入了解Operations Management (annotation edition)(11版)
點圖即可看詳細介紹內容簡介 More emphasis throughout the text has been devoted to the following topics:
1.Service-An icon in the text denotes service-oriented examples while new readings reference service-oriented companies like Amazon.com and discuss the challenges of managing services.
2.Supply Chain-An icon in the text indicates references to supply chain management issues; chapter 15 features updated coverage and examples including Sysco's complex supply chain logistics, strategic considerations in supply chain management, and the damages caused by unethical supplier behavior.
3.Ethical Conduct -The text introduces an ethical framework in chapter 1 and includes business ethics scenarios and critical thinking exercises in every chapter.
4.Sustainability- Always a strong focus in Stevenson, environmental factors continue to be covered throughout the text including new sections on 'strategic sustainability' and new readings and examples referencing Kraft Foods' Recipe for Sustainability and Puma's environmentally-friendly shoe boxes, among other examples
作者簡介William J. Stevenson 現職：Rochester Institute of technology
譯者簡介何應欽 現職：中央大學工業管理研究所教授
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